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K.N.O.W 2 Prevent – Alcohol Marketing, Youth Drinking and the Pandemic: Who is Minding the Stores?
April 14 @ 7:00 pm - 8:00 pm
Dr. Jernigan will discuss the daily avalanche of alcoholic images and information teens experience from marketing and social media. Alcohol marketing is seen as a major risk factor for underage drinking yet kids continuously see brand ads on television, the movies, storefront posters, YouTube, and celebrity endorsements on social media. His message is one of hope – that even a small group of committed parents and citizens can achieve change by becoming advocates, investing in research, and limiting alcohol access to young people.